New to Raymond James Stadium for 2016, the Miller Lite Fan Deck was brought to the venue to bring more seating to an area previously only used for standing. The Tampa Bay Buccaneers enlisted OAI to build branded paneling system to provide a finished look over the railings of Miller Lite Fan Deck. Using a PSA over dibond, OAI created branded graphics with each panel measuring approximately five feet wide and three feet high. The branded area was able to bring distinctiveness between the Fan Deck and the rest of the stadium seating. OAI completed the Fan Deck by covering the front of the bar with a graphic decal featuring the Miller Lite slogan ‘IT’S MILLER TIME’ and large graphic showcasing the brand’s signature images covering a EFIS wall in the back of deck.
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